1. The Impact of Green Skepticism on Green Consumer Purchase Intention among Generation Z in Hanoi
Nguyen Thu Lan, Nguyen Mai Huong, Dinh Xuan Anh, Nguyen Thi Tuyet Mai, Vu Hoang Minh, Vu Thi Mai Phuong
Special issue of innovation and development March 2023, page 3.
Abstract: Currently, the trend of “greenwashing” or “greenwash” (Advertising to make a product more environmentally friendly than it actually is) has been applied by many companies in their green business strategy. This has generated green skepticism among consumers – skepticism about the green consumer products they have access to. This study was conducted with the objective of measuring the influence of the factor “Green skepticism” on the intention to buy green consumer goods of Generation Z in Hanoi. The study was implemented in two phases: preliminary qualitative research and formal quantitative research. The results of the study show that green skepticism has a direct negative impact on the intention to buy green consumer products and also an indirect influence through environmental concerns. In order to reduce green skepticism, policies should be in place to help manage and evaluate quality to provide transparency in the information of green consumer products.
Keywords: Thái độ hoài nghi xanh, thế hệ Z, Ý định mua hàng xanh.
2. Theoretical Model of The Impact of Ewom on Consumers’ Social Network Purchase Intention: A Case Study in Tra Vinh City, Vietnam
Nguyen Thi Huynh Nhu, Ho My Dung
Special issue of innovation and development March 2023, page 17.
Abstract: Research on the impact of electronic word of mouth on the purchase intention through social networks of consumers. The aim of the study is to systematize the theoretical basis of electronic word of mouth and consumer purchase intention through social networks; Building a research model and choosing a method to measure the impact of electronic word of mouth on consumers’ purchase intention through social networks; Concluding the necessity of a research model to consumers’ purchase intention through social networks. Based on the information acceptance theory model – IAM, the theory of planned behavior TPB and related studies as the basis for building the research model, factors are included in the model such as: Information reliability, Information quality, acceptance of information, Attitude, Subjective standards, Perceived behavioral control, and purchase intention.
Keywords: Electronic word of mouth, social media, purchase intention.
3. Influence Analysis of Community Resident Support for Sustainable Tourism Development: A Case Study In Da Nang, Viet Nam
Mai Van Binh, Le Thai Phuong, Mai Thi Phuong
Special issue of innovation and development March 2023, page 17.
Abstract: Local residents play an important role in the process of sustainable development in tourism. This study assesses the support of community residents for sustainable tourism development using the latent variables of community attachment, community involvement, perceived benefits, perceived costs, and support for sustainable tourism development and elemental data of the residents of Da Nang city. The methods used by the authors include qualitative research and quantitative research based on Cronbach’ Alpha, EFA, CFA, and SEM. The study is based on data collected from May to November 2022 through a survey of 800 people. The analytical results suggest that community attachment and community involvement are critical factors that affect the perceived benefits, the perceived costs and the level of support for sustainable tourism development.
Keywords: Community attachment, Community involvement, Sustainable tourism
4. Strengthening non-cash payment services in rural, remote and isolated areas
Vu Thi Bich Hao
Special issue of innovation and development March 2023, page 25.
Abstract: The purpose of this study is that from the actual situation of using non-cash payment servicesin payment in rural, remote and isolated areas, the author analyzes and points out the difficulties and causes leading to the implementation of the payment method. this status; From there, the author proposes solutions to support people in these areas to access and use this service: solutions related to the legal corridor, service quality improvement, security. electronic payment, and popularize the people.
Keywords: cashless payment, payment services, digital technology.
5. Solutions to develop smart tourism for the Southeast area
Vu Duc Cuong
Special issue of innovation and development March 2023, page 32.
Abstract: Smart tourism has been deployed by countries in various forms. In particular, the focusis placed on optimizing the application of science and technology in combination with a comprehensive data and information system. This creates highlights and competitive advantages in tourism for destinations. With the strong development of Industry 4.0, the Southeast has implemented many projects aimed at developing smart tourism. However, on a regional scale, the effectiveness of this work is still not high. The study was conducted to understand the current situation of smart tourism development in the region, thereby proposing solutions to promote the application of 4.0 technology in tourism development in a sustainable way for the Southeast region.
Keywords: Smart Tourism; South East; Solution.
6. Factors determining the decision to use Fintech in personal finance management in Vietnam
Ngo Thanh Xuan, Tran Hai Linh, Ha Bao An, Le My Linh, Ha Duong Huong Linh, Mai Thu Trang
Special issue of innovation and development March 2023, page 39.
Abstract: This study sought to investigate the factors affecting the decision to adopt Fintech for personal financial management across 63 provinces in Vietnam. The research model was based on the UTAUT2 model, with the sample size of 1017. Findings showed that Compatibility, Innovation, Performance Expectation, Ease of Use, Facilitating Conditions, Hedonic Motivation, Financial Risks, Security Risks, Operational Risks, Relative Advantage and Observability had a significant impact on the Decision to Use. From the aforementioned results, Fintech providers could optimize their products to satisfy the customers’ needs, hence making the contribution to the economy growth as a whole. From the perspective of users, they might gain more benefits brought about by the trailblazing Fintech for the purpose of personal finance management.
Keywords: Determining factors; Decision to use Fintech; Fintech; Personal financial management; Personal finance.
7. Overview of the theoretical basis of cognitive research on Student business ethics and model recommendations research figure
Phan Thi Cam Hong, Nguyen Thi Thanh Truc
Special issue of innovation and development March 2023, page 46.
Abstract: The article aimed to systematize contents, scales, research results of national and international research related to students’ business ethics perception. From here, it can be seen that the students’ perception of business ethics is based on many theories, scales, research methods, and will be suitable for the point of view and research location. Next, the author proposes a research model on students’ business ethics perception based on the systematic system of related theories: (1) Basic knowledgeof business ethics, (2) State regulations and Laws, (3) Situation on Business ethics, (4) Ethical environment of enterprises.
Keywords: Business ethics, perception, students.
8. Research on Enterprise Database Model to Support Training Activities of Management Information System Majors
Lê Việt Hà, Đặng Quốc Hữu
Special issue of innovation and development March 2023, page 54.
Abstract: With the trend of education meeting social demands, universities are not only trying to build practical training programsto meet the needs of employers but also creating a bridge between businesses and students to help them access real-world requirements from the business environment, thereby providing students with the knowledge and skills that are suitable for employers’ demands. In this context, developing an enterprise database model for teaching management information system courses is important to support teaching activities of lecturers and more effective learning for students to access practical databases in businesses. The authors have developed a database model as part of the comprehensive information system to serve the training of MIS management majors. As a result, enterprise database management software has been deployed and applied for a number of modules in the field of management information systems at the Thuongmai University in the academic year 2022 – 2023 to assist in guiding students to choose Select and implement discussion topics, support lecturers to provide practical examples, and be a tool to manage, analyze and evaluate the quality of lectures based on regularly updated data.
Keywords: database, enterprise, training, management information system.
9. Competing capability: a systematic literature review and some future research directions
Nguyen Hoang Duong, Bui Thi Tuoi, Nguyen Thuong Lang, Nguyen Trung Kien, Ngo Khanh Huyen
Special issue of innovation and development March 2023, page 60.
Abstract: Competition is inevitable in a market economy, so competitiveness is a vital issue in business and business development. Competing capability is the main concern of scholars and professionals. Many researchers investigate aspects of competing capability. This article evaluates the system and measures competing capability. Based on a systematic literature review, the authors review key topics discussed in the literature, identify and resolve research conflicts and gaps, and develop an integrated and conceptual model of competing capability and competency measurement. In addition, the authors also identified two future research directions that will include: (1) Conducting a multi-factor study to assess competing capability; (2) Use quantitative and qualitative criteria to measure competing capability.
Keywords: Competition, capacity, enhancement, overview