Final evaluation report of FVN fresh fruit and vegetable promotion project for Rikolto International, 2021

Rikolto International in Vietnam (formerly VECO Vietnam) is a member of Rikolto, an international NGO with headquarters in Leuven, Belgium. Rikolto’s mission is to support smallholder farmers and farmer organizations in sustainable agricultural production, towards poverty alleviation, reduction of negative impacts on the environment, and ensuring people have access to hygiene, nutritious products at affordable prices. Rikolto is currently implementing the project “Increasing fruit and vegetable consumption among low-income people in Vietnam and Nigeria through food system improvement”.

The project “Enhancing fruit and vegetable consumption among low-income people in Vietnam and Nigeria through food system improvement” seeks to improve the consumption of fruits and vegetables by low-income consumers in the urban areas (especially women and children who are the most vulnerable), addressing the two burdens of malnutrition. To this end, the project will test demand-driven innovations that close the gap between year-round fruits and vegetables by (i) improving consumer access through diversification innovative retail systems and retail mechanisms, (ii) addressing affordability through price incentives delivered through fruit and vegetable coupons, and (iii) increasing acceptability fruits and vegetables through advertising campaigns with public and private sector stakeholders.

The Vietnam Research Institute for Innovation and Development – VID has carried out the end-of-project evaluation of the above-mentioned FVN Project.

The survey process was divided into 3 phases. The period before the survey, during the survey and after the survey.

The project has conducted phone calls and field surveys on 600 households in 2 districts of Hanoi, Dong Da and Ha Dong.

Although the survey time is December 2021, which is the tipping point of the Covid-19 pandemic in Hanoi, thanks to the efforts of VID’s collaborators, as well as the cooperation of research collaborators Research from ward health stations, the response rate is 98%, with the number of votes collected is 582 votes out of 596 households in the survey list. This is an unexpected success both from VID as well as from sponsoring partners.